Introducing myself and my label – Angela Wozniak Jewellery

Me wearing one of my designs, the Karen Open Circle Stud while on a trip to Jaipur, India to source gemstones.

My Launch

I'm so excited to launch my new website under my very own name (formerly Annielka). If you've come to this blog for the first time you can read my back story about how I started my previous shop Annielka here.

But in a nut shell, I started Annielka in 2014 as a multi-label online store representing other talented jewellery designers I felt were truly unique.


Picture of me at an Annielka popup shop in Singapore

I took a 1.5 years off my professional work to start Annielka and then went back to work a year later (Today I'm still work full-time as a UX/UI designer – see here @angelawozniakexperience).

After a 1.5 years running Annielka and going back to work my vision began to shift after I decided to take up a 'Technical Drawing for Jewellery Design' course in Singapore (I'm from Sydney but I have lived in Singapore since 2011).

The fact of the matter is, I have always been a creative person and I wanted to start designing my own jewellery. I studied graphic design for 3 years after high school and worked as a graphic designer for 8 years before becoming a UX/UI designer so why not also be a jewellery designer?

Jewellery Design Technical Drawings Sketches
Photo of my very first jewellery design technical sketches

Then one time on a trip to Bali I decided to try out a metal-smithing class to experience making the jewellery by hand. Let's just say I was absolutely hooked! Working with my hands felt amazing and I loved the fact I could express myself creatively and not have to touch a computer. 

At the end of 2017 I started accumulating quite a bit of my own handmade jewellery pieces. Some where not very good and literally were thrown in my scrap metal bag, but some were really awesome!. 

The courage ring that I made on my 3rd visit to Bali. It's looking pretty wonky, lol. I was going through a toxic breakup at the time and the courage ring was something I really wanted to make as a reminder to stay strong. 

Here is the video of me making this ring:

Because I loved metal-smithing so much in Bali I decided to take another course in Singapore, this time a professional one in metal-smithing. The course cost a small fortune but came with a jewellery making bench and all the tools. I now had my very own jewellery studio setup in my own apartment. It was super exciting!

But as I was acquiring more skills something happened – I started to suffer from a lot of self-doubt. Little voices in my head saying things like "I could never be a jewellery designer, who do I think I am?"

I was suffering from a lot of negative thoughts about the ambition I was trying to embark upon. I was killing my dream before anyone else even had the chance to judge. Fear of failure is a bitch! 

That was around the time I started to take an interest in meditation and visualisation as a way to try to battle my fears.

Through learning these techniques I started to appreciate myself a lot more and underwent a huge personal growth spurt and awakening. I was learning to love myself more and decided to give myself the gift to truly believe in myself! The belief that after all this I was good enough to call myself a jewellery designer. 

At the beginning of 2019 I decided I was going to take a break from running the Annielka business to practice my metal-smithing skills a lot more, take up yet another professional jewellery course, this time in gemmology and travel to Jaipur, India to visit the jewellery making houses to establish some  connections with the artisans there. 

Fast forward to today (July 2019) I am back and ready to re-launch.

blue rooms jaipur indiaTook some time out to do some sight seeing in Jaipur. This is the blue room at the Royal Palace. 

For my re-launch I decided to reopen my online shop under my own name so I could connect with you all more authentically.

So today you will see online a mix of my very own designs (some made by me personally and also some made by my artisans in Bali and Jaipur) + the other jewellery designers I am still choosing to represent that I know you all love.


Rest assured, just the name has changed. My philosophy around product quality and exceptional customer service is still the same as is. But I have lots of plans for the growth and evolution of my brand with my new website name

These are one-off studs I made from the off-cuts from the Courage Ring when I was in Bali. I called them the 'Wayan' Half Moon Studs.

I want to thank everyone for your support during my operation as owner of Annielka and an even bigger thank you to all of you who purchased from that store over the past 5 years. I feel blessed and I have learnt so much from all your valuable customer feedback. Thanks for making the experience great and I hope to keep you all as customers as I step into this new chapter.

So here's to new beginnings! 

Much love,
Angela ❤️

If you haven't already, you can follow more of me here...

Instagram @angelawozniakjewellery
Facebook @angelawozniakjewellery


Congrats again! Beautiful jewellery that’s comes from the heart! Can’t wait to see exciting things coming up Xxox

HarryH July 18, 2019

Congratulations on your journey Angela! I’m glad you’ve arrived here and created something you’re really passionate about.

I always find your jewelry was unique and charming. Can’t wait for your next collections!

Pru July 07, 2019

Congratulations on launching your own label gorgeous girl! Thank you for sharing your authentic and raw story with us. I love how jewellery design has become a medium to not only express your creativity and also part of your self care growth, infusing your own journey and challenges overcome into your designs like Courage. In a world of fast fashion and mass produced items, it’s wonderful to be able to own something handmade with so much soul poured into its creation, a little piece of Angela Wozniak

Ashley July 02, 2019

Great story! I love jewellery made so authentically and with such care. I look forward to seeing all your coming creations!

Amy July 02, 2019

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